Our 8 tips to get the most out of Symplicy contact forms

1) Transform your posts into a Lead Generation tool

In your social media posts, mention that for any additional information, personalized advice or consultation, a contact form is available for your readers.

Example of a post published by the law firm LawTax on LinkedIn:

Here are some standard phrases you can use to invite your post readers to contact you:

• “Do you wish to obtain additional information about [Indicate the subject of the post]? Our contact form is specifically designed to offer you a personalized service quickly and easily. Fill it in now and we will respond as soon as possible 👉 [Place link to the form].”.
• “Each case is unique and deserving of special attention. For a detailed analysis of your legal situation and customized solutions, visit our contact form available to you. Our office will contact you for a personalized consultation 👉 [Place link to the form].”.
• “Legal issues concerning [Indicate the subject of the post]? Do not remain in the dark. Visit our contact form for tailored advice 👉 [Place link to the form].”.

2) Redirect your profile visitors to a consultation

Add a personalized link on your social networks (Instagram, Facebook, LinkedIn), in the biography of your profile.

This personalized link redirects to a contact form.

Example with the profile of Mr. David Blondeel on LinkedIn:

Here are examples of standard sentences that you can place on your profile:

• “Start a consultation – Click here now!”.
• “Have a legal question? – Access my contact form here”.
• “I am at your service – Click here and let’s get in touch”.

3) Energize your business card

Place a QR code on your business card: it takes just a few seconds to scan it, and your client is instantly redirected to your contact form.

Example with the business card of Mr. Bastien Lombaerd:

You can use the free tool Canva to create your business cards and easily place a QR code.

You can also place the QR code on other media: your e-mail signature, your letterhead, a modern professional plate, the office roll-up… Leave it to your imagination !

4) Invite the readers of your articles to consult the author of your publications

An article is often the first interaction a client has with a law firm. Insert a link to your contact form, encourage your readers to take the next step and turn their interest into concrete action.

Example with the real estate blog of the law firm Mosal:

Here are examples of standard sentences to include in your articles:

• “Did this article help you? Consult its author, [Indicate the author’s name] [Place link to the form].”.
• “Transform your legal concerns into concrete actions. Move to the next step by completing our contact form [Place link to the form].”.
• “Do not let legal issues hold you back. Take control of your situation by completing our contact form today [Place link to the form].”.
• “End uncertainty regarding [Indicate the subject of the blog article]. Take action – Access the form [Place link to the form]!”.

5) Optimize the conversion of visitors to your website

Place Call-To-Action (CTA) buttons on your site, and redirect these buttons to your contact form. To maximize their impact, CTAs should be positioned in strategic locations on your site.

They can be placed in several places on different pages of the site (home, skills, teams), in the navigation bar and in the footer.

The CTA can also take the form of a pop-up or a banner that appears on every page.

Example with the website of Mr. Denis Gouzée.

The CTA should have an appealing look that encourages visitors to click. Therefore, it is wise to create an impactful design.

It is recommended to use contrasting colors, clear fonts, and catchy shapes to make the CTA visible and attractive.

The text of the CTA should be clear, direct, and enticing.

Here are examples of texts to use in your Call-To-Actions:

• “Contact me”.
• “Contact us now”.
• “Get a first consultation”.
• “Schedule a meeting”.

6) Prepare the first consultation

At Symplicy, we have created “Magic Links” that allow you to directly link to one of your specific forms.

Their use allows you to drastically reduce your needless e-mails and untimely phone calls to collect valuable information about your clients.

Your forms can collect…

• Their contact details,
• Their specific legal needs,
• Or any other relevant information to ensure compliance with legal and ethical standards applicable to lawyers.

Here is a sample generic email:

“Dear Mrs. Y,

We confirm your appointment with Mr. JF, on 07/03/2024 at 11:00 am in his office.

The fee for this first meeting is set at the flat-rate sum of X € excluding VAT (or X € including VAT).

We ask you to pay this amount at the end of the meeting. A Bancontact will be at your disposal.

In order to comply with our professional ethics and anti-money laundering regulations, we ask you to fill in this form: [Example magic link from Mr. Thibault Delaey – Client file].

So that you can leave the consultation with tailored advice, we thank you for submitting this form: [Example magic link from Mr. Thibault Delaey – Police Audition].

You must complete and send these two forms before the consultation on March 7.

Sincerely,

JF Law Firm Secretariat”.

7) Quickly complete a client file

Integrate Symplicy with your law firm software, data collected via the contact forms can be automatically imported and classified, easing your client management in the software you use.

Say goodbye to unnecessary data entry and its errors, especially for the client file.

8) Ask for your clients’ opinions on your services

Through your contact form, your client can express their appreciation of various aspects of your legal service:

• Responsiveness
• Clarity of provided explanations
• Effectiveness of the adopted strategy
• Final result

This valuable feedback lets law firms directly measure their clients’ satisfaction, a key factor in the reputation and sustainability of their practices.

To draft this form, it’s useful to draw inspiration from the NPS (Net Promoter Score) evaluation method, a measure used to assess the loyalty, satisfaction, and enthusiasm of customers towards a company.

Form used by law firm Solis Law, for client feedback: https://www.solislaw.eu/?symplicy=show&lawCase=1876.

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Integrate our contact form starting today, where your clients will see it. You can easily place it on your website, social networks, or emails.